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Our story

A roastery that talks like a bar

Trends Coffee started behind a sample roaster and now lives between a roastery, a café and an academy — one craft, three rooms.

Trends Coffee roastery

The long version

We started because the cup we wanted wasn't on any shelf.

In 2019, two friends with too much opinion and one borrowed sample roaster spent a year buying every green coffee they could afford and pulling shots until the neighbours complained.

What started as weekend pop-ups turned into a café in Madhapur, then a 12 kg roastery, then a dealership for the machines we use ourselves. Today, we're a small team — roasters, baristas, trainers — building the kind of coffee company we wanted to buy from.

Single-origin bags with the farmer's name on them. Machines we'd bet our own bar on. Training that respects your time. And a café in Hyderabad where you can sit down, taste before you buy, and ask the dumb questions out loud.

What we stand for

Four principles we won't bend on.

Direct trade, named farms

Every single origin we roast can be traced back to a farm and a season. No anonymous lots, no mystery blends sold as story.

Small batch, by hand

Roasted in 12 kg batches, profile by profile. The roastmaster cups every drop before it makes it to a bag.

Built for the working bar

We only carry equipment we would put behind our own counter — La Marzocco, Victoria Arduino, Eureka, Compak.

Hospitality first

Cafés are people businesses. Our training, service and after-sales exist to make the people behind the bar look good.

The short timeline

Seven years, four chapters.

  1. 2019

    A 1 kg sample roaster

    Two friends, one Mahlkönig, weekend pop-ups across Hyderabad.

  2. 2021

    First retail bar

    Madhapur cafe opens — the home of all our espresso development.

  3. 2023

    Roastery & dealership

    Moved to a 12 kg drum, became authorised dealer for Conti and Victoria Arduino in South India.

  4. 2026

    Academy launches

    SCA-aligned training programme opens to baristas, café owners and home enthusiasts.

Say hi

Come find us behind the bar.

Drop by the café, message us on WhatsApp, or just turn up and order a cortado. We're easier to find than you'd expect.